Community Empathy Session

Resources & Tools



Community Empathy Session

Resources & Tools


Thanks for choosing to listen to your communities.

To help you get started with user research and community empathy, we've compiled a few resources that we hope you find useful. We've also put together the contact information for our speakers and partners at the event. Don't hesitate to get in touch with them or with us for anything!



Design Thinking for Social Innovation
Tim Brown, Jocelyn Wyatt

Observing the User Experience
Elizabeth Goodman, Mike Kuniavsky, Andrea Moed

Interviewing Users: How to Uncover Compelling Insights
Steve Portigal

A Designer's Research Manual
Jennifer Visocky O’Grady

Doing Anthropology in Consumer Research
Patricia Sunderland

Specialized Ethnographic Methods
Jean Schensul, Margaret LeCompte

Universal Methods of Design
Bruce Hanington, Bella Martin



Our Speakers


Cynthia Cabrera / Rags2Riches

"Ang bawat isa sa atin ay may angking kailangan at karunungan."

Cynthia Cabrera is one of the first artisans of Rags2Riches and one of the proponents that allowed R2R to reach and train 1000 community artisans and build 10 communities of artisans in 8 years. She is currently R2R's Community Enterprise Manager, designing and implementing programs for community-based artisans.

You can contact Cynthia and Rags2Riches here:


Ann Hazel Javier / Pusod, Inc ; DLS-CSB

"Emotions and needs pave way to creativity in solving problems."

Ann Hazel is the current Executive Director of Pusod, an environmental non-profit based in Lipa City, Batangas, Philippines. She is also a current faculty of De La Salle-College of Saint Benilde, School of Design and Arts under the Multimedia Arts Program where she has been teaching for more than 8 years. She teaches Environmental Education and Communication, Strategic Marketing, and Social Design using the Human Centered Design Toolkit of IDEO among others.
She is passionate about conservation of the natural environment and community empowerment.

You can contact Ann here:


Birdie Salva /

"Challenge armchair assumptions by participating in people's everyday activities."

Birdie is the general manager and co-founder of Curiosity, a design strategy consultancy that specializes in gathering local insight. As a user researcher, he works closely with designers to create new services and programs for multinationals, NGOs, and the government.  

You can contact Birdie here: // 0917 897 2828


Edmond Gozo / Tinqer

"Design is deciding how to treat people and the world."

Edmond is a problem solver, design thinker, and relentless all-around tinkerer.  His 21-year career spans a variety of engagements, for companies, clients, and customers across different industries, geographies, cultures, and environments.
Edmond has designed all sorts of products, services, and experiences – from the mobile and digital world, to real-world objects and environments, and even the processes and organizations that make it all go round.
He has worked with, mentored, and advised people from all walks of industry, from the frontlines to the C-Suite, from non-profits and foundations to large corporations and startups.  Someday, he hopes, they will all come together and build a better world.

You can contact Ed here:



Special Performance by Ateneo Entablado

"Empathy moves people to change and this creates ripple effects to society."

Founded in 1983, this organization uses theater as an avenue for social awareness and discussion of societal issues. Having performed in numerous unconventional spaces such as the school cafeteria, the streets, overpasses, and in marginalized communities, their goal is to embody the truth  using effective and creative dramatic arts as they exercise different principles of theater.

You can contact Ateneo ENTABLADO here:

Pamela Panti
Assistant Coordinator for Public Relations


Also be sure to check out our partners for food & drinks!



Kalikasasn envisions people nourished by organically grown, nutrient-dense foods, living consciously with each other and with Nature.

They partner with farming communities in Tago, Surigao del Sur, and others soon to come, to create the greatest value out of the land, and eradicate poverty as a result.
(0917) 552 9883


Nectar Lab

The Nectar Lab creates detox juice kits made of locally-sourced, all-natural fruits and vegetables that help you keep your lifestyle and change your life.
(0998) 776 8723


Contact Us

Fennel // JV Poe
0977 810 6116

MakeSense // Rachel Eilbott
0921 993 6913